One of the biggest (although not the biggest) challenges to running a
small business is the lack of capital. Let's start with the easiest source of
capital - you.
Self-Financing
Most small business owners utilize their personal savings, retirement plans,
home equity loans (or second mortgages), and credit cards. You should be
cautious of withdrawing retirement plan contributions, since usually you will
owe a 10% excise penalty for premature withdrawal as well as income taxes.
Personal savings and borrowing power should generally be used only for financing
short term working capital needs (i.e. to buy materials for a big job or when
buying for an upcoming seasonal increase in sales). Of course using personal
savings and loans can also be helpful when acquiring a business (although you
should try to get the seller to finance as much of the sale as possible by
taking back a note).
Your business can also be a source of financing. When cash is tight, review
your receivables and payables aging. Can you require more of a down-payment
before taking on large or custom orders? Are you dealing with slow paying
customers who never quite catch up? Then perhaps you need to wait until a
crucial point where your customer really needs your product or service (such as
in the middle of a job) and then politely demand that they catch up and provide
a payment towards the current job in progress.
When you need capital to purchase equipment, remodel a facility or fund a new
product line or area, friends and relatives can be a good source of capital. You
must offer a reasonable rate of return - something several percentage points
above what the bank is offering. Sign a note, and offer terms between 2 to 5
years. If you pin down the terms in writing, there won't be problems later
about unreasonable interest expectations, employment or equity expected, or
having friends demand the money back at inconvenient times. You should shy away
from accepting funds from friends or relatives who are not interested in an exit
strategy from the outset, or who also want you to provide a job for them or one
of their relatives.
You may also be able to generate working capital by stretching
cash flow. You can look at taking advantage of any early payment discounts
offered by your vendors. If a vendor does not offer discounts, you can usually
hold payments for 30 days. If you couple a down-payment and/or early pay
discount to your customers with a 30 day delay in paying your accounts payable,
it may be possible to smooth out your cash flow. Also, holding inventory down
(or taking advantage of consignment and/or floor financing plans) can sometimes
assist in minimizing the cash out of your pocket while still providing
merchandise to sell. Be careful to ask about the terms on consignment and floor
financing plans. Some manufacturers require that you take items you cannot move
easily or that you take excessive volumes of merchandise as a condition for
participating in their plans. Often such arrangements are harmful to small
businesses. The basic idea in stretching cash flow is to accelerate receivables
and delay payables (a technique called Treasury Management), plus getting more
cash as down payment while arranging for inventory to arrive just in time as it
is needed for shipping (the main thrust of Reengineering). These techniques have
been practiced by larger companies for almost 20 years now (usually against
smaller businesses).