Accounting is undergoing a rapid change as a profession.
Essentially, accounting firms have begun to convert themselves into consultants
and financial product sales companies. With the recent aggressive efforts of
large companies such as American Express to buy CPA firms, accounting is
beginning to change from a highly personal profession, staffed primarily by sole
proprietors, into a consolidated industry. While the "Big 5" firms
have always dominated the CPA profession, they have not found a way to
profitably service small businesses. So from the small business owner's
viewpoint, accounting firms have always been very small - until now.
What does this mean for you? There will be a decreasing number of CPA firms
over the next five years or so. If you can learn to use accounting software
programs without the need to outsource the general ledger or payroll function,
you will be prepared to benefit from this new consolidation trend. You should
expect your CPA to begin offering you analysis of your cost and income trends
compared to others in your industry. Your CPA should also begin teaching you how
to analyze financial statements yourself.
In other words, you are more on your own for the basics, but CPAs in the
future will be improved sources of business intelligence about your industry and
economic trends.