The internet is rapidly developing an entirely different (even contradictory) set of marketing rules. For example, while mass mailings are still very acceptable and modestly effective offline, mass e-mailing can cause such ill will that your business may never recover.

We strongly urge you to go to your local library and research the internet methods of marketing. As we review top marketing websites, we will highlight them. Part of the challenge with websites is that most want to charge for generic information, or are reluctant to provide ammunition to potential competitors. You may wish to chat with our advertisers to obtain advice tailored to your company. Above all you should first learn the rules of online promotion before investing any money and time in an advertising campaign.

One of the very latest, cutting edge marketing methods for companies is to sponsor a blog (and online unsupervised comment area on your website). Until very recently blogs were assumed to be the domain of hobbists, political junkies, and other non-business people. However, a few large corporation have begun using them, and have found that they attract visitors to their sites (i.e. webpage "stickiness"). There is no reason why your small business can't sponsor a blog on your site regarding topics related to the types of products or services you offer.